A company video created for Yesss Electrical targeting the consumer market, as opposed to its traditional predominant trade audience. I created the initial storyboard which covered the company's unique selling points from a consumer's point of view. I then used mainly Adobe After Effects to create the animation sequences, intersecting with real footage and using Adobe Premiere in the final edit. Featuring on the company's social media channels, it succeeded in expanding the audience beyond just the contractor due to a more softer retail style approach.

An introduction to Yesss Electrical

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